Introducing the Vita Nova Initiative, promoting mono PET flexible packaging for a circular economy

Vita Nova is a new consortium of industry players promoting the use of mono-PET flexible packaging in the circular economy. BOPET Films Europe and Searious Business are launching the initiative and invite interested parties to join and contribute to this important work. The consortium welcomes players from throughout the industry including producers, sorters, recyclers, machine manufacturers and brand owners. 

Like the majority of flexible packaging, PET-films are not currently sorted and recycled in Europe at scale. Vita Nova aims to address this. Steven Davies, Chair of BOPET films Europe commented: “It’s a sad fact that currently virtually all flexible packaging is being incinerated. Vita Nova comes from the Latin for new life, and this is exactly what we are trying to give to flexible packaging by developing a model for true closed loop recycling. Mono PET structures offer the packaging industry the best in class option in terms of material usage and recycling processes, and are a key element if the industry is to hit the collective goals we have signed up to by 2025”.

As founding members of BOPET films Europe, DuPont Teijin Films fully support the aims of the newly launched Vita Nova initiative, for more details see